Lower overhead costs
Social proof is a concept based on the idea of normative social influence, which states that people will conform in order to be liked by, similar to, or accepted by the influencer (or society).
When you’re browsing a landing page and see a testimonial from an industry expert you respect, that’s social proof. When you’re cruising a pricing page and you see that an industry giant is already using the tool, that’s social proof. When you sign up for a demo because you see the tool solved the exact problem you have for a similar company, that’s social proof.
Reach a wider audience
An online store allows you to sell to customers anywhere in the world rather than being limited to a specific geographic location.
Lower barriers to entry
It’s relatively easy and affordable to set up an online store and start selling, compared to the time and money required to open a physical store
Increased convenience for customers
Online shopping is often more convenient for customers than going to a physical store, as they can shop from their homes and have items delivered to their doorstep.
An online store allows you to make changes to your products, pricing, and marketing efforts more quickly and easily than a traditional store
Better data and analytics
Online stores often come with built-in analytics tools that allow you to track customer behaviour and make data-driven decisions about your business
Greater control over the customer experience
With an online store, you have complete control over the look and feel of your website and the overall customer experience.
Improved ability to personalize marketing efforts
Online stores often have access to customer data that can be used to personalize marketing efforts and create a more targeted shopping experience
An online store allows you to easily scale your business up or down based on demand without worrying about physical space constraints
An online store is available to customers 24/7, allowing them to shop at their convenience